For this brief I was asked to come up with an advertising campaign to promote Organ Donation. I decided to use a series of visual coincidences to show how a patient of Organ Donations life is affected before and after there transplant. By showing people how much they could improve another persons life it would encourage them to sign up to the Organ Donation Register.

I designed a series of posters and billboards for this campaign that I have included below.

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